One of South Korea's Favourite Fried-Chicken Chains Launches in Sydney

In a country with hundreds of fried-chicken chains, NeNe is both one of the most popular and successful, with over a thousand outlets in South Korea alone.

To understand just how well-loved NeNe Chicken is among Koreans, you need only look at its two Australian openings. When it launched in Melbourne a couple years ago, the restaurant was so busy staff could barely cope. It was almost as ridiculous at Macquarie Centre when a second restaurant launched late last year.

NeNe means "Yes! Yes!" in Korean, and fans of the almost two-decade-old fried-chicken chain might shout those words too when they hear the recipes used in Australia for NeNe's crisp-battered, often saucy fried chicken are unchanged from those used in the its mother country. "We're lucky enough to have a large Korean population here and I'm sure many will be coming in wanting their NeNe Chicken to taste like it does in Korea. The key challenge for us is to keep it authentic,” says NeNe Chicken’s Australian general manager Richard Godwin...